onedaysmore:
This happened on TAM airlines.
A 50-something year old white woman arrived at her seat and saw that the passenger next to her was a black man. Visibly furious, she called the air hostess.
“What’s the problem, ma?” the hostess asked her
“Can’t you see?” the lady said - “I was given a seat next to a black man. I can’t seat here next to him. You have to change my seat”
- “Please, calm down, ma” - said the hostess
“Unfortunately, all the seats are occupied, but I’m still going to check if we have any.”
The hostess left and returned some minutes later.
“Madam, as I told you, there isn’t any empty seat in this class- economy class.
But I spoke to the captain and he confirmed that there isn’t any empty seats in the economy class. We only have seats in the first class.”
And before the woman said anything, the hostess continued
“Look, it is unusual for our company to allow a passenger from the economy class change to the first class.
However, given the circumstances, the commandant thinks that it would be a scandal to make a passenger travel sat next to an unpleasant person.”
And turning to the black man, the hostess said:
“Which means, Sir, if you would be so nice to pack your handbag, we have reserved you a seat in the first class…”
And all the passengers nearby, who were shocked to see the scene started applauding, some standing on their feet.”
“Reblog” IF YOU ARE AGAINST RACISM.
Life is the continuous adjustment of internal relations to external relations.
サイボウズには、創業期から広告宣伝を担当していた
社長の青野が伝承する秘伝の巻があります。
一、目立て！
・お客様の目に入らない広告からは、何も生まない。
・見てもらい、知ってもらって初めて次につながる。
・お客様の目をくぎ付けにするくらい目立て。
ニ、笑顔にさせろ！
・せっかく広告を見ていただいたのだから、
まずお客様を喜ばせよ。
・サービス精神あふれる企業なのだから、
サービス精神あふれる広告で、その姿勢を伝えよ。
三、言いたいことを言うな！
・たいていの場合、こちらが言いたいことは、
お客様にとってはどうでもいい。
・まず、お客様に喜んでもらい、
それとなく言いたいことを伝えよ。
四、話題にさせろ！
・広告を見るのは一人でも、
その一人から無限に伝わる可能性がある。
・見た人にしゃべらせよ。
・しゃべる元気を与えるくらいの広告を作れ。
五、メリットは具体的に！
・難しい概念を出して、
お客様に理解の手間をかけるな。
・概念よりも具体例。
・要するに、何がどう便利になるのか、
心に響く具体例を探し出せ。
When I want to express myself, I let my fingers do the talking.
